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Client Story — Interior Design

Beautiful work deserved a beautiful place to live online.

A complete website redesign for Deborah Kirk Interiors — built around her portfolio, her brand, and a simpler path from inspiration to consultation.

The redesigned Deborah Kirk Interiors homepage
Client
Deborah Kirk Interiors
Scope
Digital Ecosystem
Launch
2–3 weeks
Live Site
Visit Site
The Problem

A design business with a site that undersold her work.

Deborah Kirk Interiors had built a reputation for thoughtful, high-end design — but her website didn't reflect that. It was outdated, slow to load, and gave potential clients no easy way to actually understand Deborah's work.

Prospective clients would land on a site that felt dated compared to the quality of the work itself. There was no clear path to book a consultation, no real portfolio to browse, and no presence at all for Deborah Kirk Ranches, a growing part of her business.

The old Deborah Kirk Interiors homepage, annotated with five numbered callouts (listed below)
  1. Weak header, no clear purpose Oversized logo, tiny navigation, and no prominent action for visitors.
  2. No hero message or next step The first screen is almost all photography — no headline or consultation CTA.
  3. Visitors left to figure out who she is Nothing explains what Deborah does, who she serves, or what sets her apart.
  4. Beautiful photography, no conversion path The imagery doesn't lead visitors to a portfolio, services, or booking.
  5. Contact info feels like an afterthought Tiny email and phone details at the bottom, with no real inquiry flow.
Before Built on a Wix template — outdated, not user-friendly, no clear path to action.
The new Deborah Kirk Interiors homepage, annotated with five numbered callouts (listed below)
  1. A clear next step in the header The Book a Consultation button is prominent, not buried in the footer.
  2. A real positioning statement Visitors know who Deborah is and what she offers within seconds.
  3. Credibility, right on the page Experience and awards are shown as fact, not just claimed in the copy.
  4. Photography paired with a path forward The same striking work, now leading somewhere.
  5. Two clear actions View the portfolio or book a consultation — an obvious next step.
After Custom-coded and mobile-first — built to convert, not just to look nice.
The Solution

Built around what actually matters for a design business.

Instead of a generic template, I designed the site around three things that actually move the needle for a design business: making it simple to book a consultation, showcasing real work in a proper gallery, and keeping the site connected to the Instagram feed that already had an audience.

The new Deborah Kirk Interiors homepage, annotated with three numbered callouts (listed below)
  1. Integrated Booking Flow Clients can check availability and request a consultation directly from the site — no back-and-forth emails just to get a first meeting on the calendar.
  2. Real Portfolio Gallery A proper, fast-loading gallery organized by project — so visitors can actually browse finished rooms instead of scrolling a handful of scattered photos.
  3. Live Instagram Feed Her most current work already lived on Instagram — so the site pulls it in live, keeping the portfolio fresh without any extra work on her end.
What We Built

The full scope, beyond the highlights.

Beyond the redesign, the rebuild covered everything from portfolio architecture and search visibility to security, deployment, and ownership.

Design & Experience

How it looks + works

  • Custom design with a sophisticated editorial aesthetic — not a template
  • Full portfolio gallery with lightbox and category filtering
  • Dedicated Ranches sub-site with separate branding and 4K aerial video
  • Review carousel with verified client testimonials
  • Contact and inquiry form with instant email notifications

Built to Be Found

Search + discovery

  • Google Business Profile, set up and verified
  • Google Search Console verified, sitemap submitted
  • SEO-optimized — meta descriptions, Open Graph tags, structured data
  • Houzz profile linked and backlinked

Built to Last

Security + ownership

  • Static architecture — no CMS, no plugins, no database to breach
  • A‑grade security headers — not possible on Wix or Squarespace
  • Enforced HTTPS with automatic redirect from insecure requests
  • Built-in DDoS protection and global CDN
  • Spam/bot protection on the inquiry form
  • Custom domain with free SSL
  • Auto-deploy pipeline via GitHub — updates the moment changes are pushed
  • Full ownership of the codebase — no platform lock-in, no monthly fees
Client Feedback
“I didn’t expect the process to be this easy. Guy asked the right questions upfront, showed me drafts early instead of disappearing for weeks, and the site he built actually looks like my work — not a template with my name slapped on it.”

Deborah Kirk Deborah Kirk Interiors

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